Stevia market demand growing

The market for stevia appears to be growing, especially for the new products based on Rebaudioside A, the substance in stevia leaves thought to produce the best taste. Most of this demand will likely be met by very large scale plantations. However, a greater visibility for stevia among the public should help open up opportunities for smaller growers to sell stevia plants and other stevia products on a local level.
Food Ingredients First ::: "The potential market for PureVia Reb-A is now estimated at more than US$1.3 billion – and growing fast: only this month, Australia and New Zealand (October 2008) are the latest to grant approval for Stevia to be used as an ingredient in their food and beverage products."